There is a point of not only diminishing returns, but NEGATIVE returns, when your supporters’ email boxes are flooded with multiple pleading, begging, increasingly desperate pleas for funds EVERY SINGLE DAY.
My wife and I donated in the weeks leading up to this week’s vote, and we will again donate significantly in advance of the June run-off. But you don’t increase the likelihood of that happening, or the amount of the likely donation, when we get roughly a half dozen emails EVERY DAY from your campaign or organizations supporting it, each of them sounding more desperate and beseeching than the last.
And telling us that you spent virtually every penny in your campaign treasury in the lead-up to this past Tuesday’s vote, and that your campaign is now essentially broke, isn’t an effective encouragement for us to pony up even more money now. The odds were always very strong that this was going to go to a run-off, and that you should therefore keep some powder dry for that campaign. The reason we’re in a position, as retirees, to make another donation is that we also kept some powder dry for the run-off that was almost certain to happen. We were also getting the beseeching emails right up through election day this past Tuesday, and I don’t think further saturation TV ads in the Atlanta suburbs would have made any difference in getting you over the 50% hump.
I really don’t want to tell our spam filter to put everything from your campaign and its supporting organizations into the spam folder, since we’d welcome reasonable updates and requests for contributions. BUT NOT SEVERAL OF THEM EVERY DAY! It’s becoming a pain to go through them — and we’re deleting most of them without reading them since they’re coming so often with really nothing new in them at all.